Minnie Alexander, a veteran of Disney and the Campbell Soup Co., has joined the resurgent outdoor retailer REI as general counsel.
After the devastating impact of the pandemic, the retail chain has now ambitious growth plans. In this sense the company announced two appointments for this month, Minnie Alexander and Sylvia Wilks as Chief Supply Chain Officer. Alexander succeeds Wilma Wallace, whom REI promoted to senior vice president, chief diversity and social impact officer and chief legal officer in the fall of 2021.
Strengthening the executive team is part of the co-operative’s plan to increase membership in its lifetime membership scheme from 20 million to 50 million members.. You don’t have to be a member to shop at REI’s 174 stores in 41 states, but paying the $30 fee entitles shoppers to discounts and cash back.
Alexander has been an assistant general counsel at The Walt Disney Co. There she lead the trademark function and co-lead the Corporate IP group for five years.
Before joining Disney, Alexander spent 14 years at Campbell, where she oversaw its trademark, copyright and patent portfolios and rose to chief intellectual property counsel. Before that, she was an associate for nearly five years at Dorsey & Whitney.
In a statement, Alexander said she has been an REI member for more than 20 years. She said that “being the general counsel for a company like REI is a great opportunity to put my legal skills to work for a company that I love.”