Amazon and Salvatore Ferragamo file two joint lawsuits against counterfeiters
Amazon and Salvatore Ferragamo, jointly filed two lawsuits against four individuals and three entities for counterfeiting Ferragamo’s products. The defendants attempted to offer the infringing products in Amazon’s store, violating Amazon’s policies, Ferragamo’s intellectual property rights, and the law. The lawsuit was filed in the United States District Court for the Western District of Washington and alleges the defendants conspired to use Ferragamo’s registered trademarks, without authorization, to deceive customers about the authenticity and origin of the products and the affiliation with Ferragamo.
Amazon strictly prohibits counterfeit products in its stores, and in 2019 alone, invested more than $500 million to protect customers and brands from fraud and abuse, including counterfeit. Amazon’s proactive investments in preventing counterfeit include robust seller vetting, advanced machine-learning based technologies, and industryleading brand protection tools like Project Zero, Brand Registry, and Transparency. As a result of Amazon’s efforts, 99.9% of all products viewed by customers on Amazon have not received a valid counterfeit complaint. In June 2020, Amazon launched its Counterfeit Crimes Unit, a global team dedicated to pursuing bad actors and holding them accountable to the fullest extent of the law, including working with law enforcement.
Also, Amazon has filed a series of lawsuits against counterfeiters, including a suit against individuals using social media to promote and facilitate the sale of counterfeits, as well as joint lawsuits with Italian luxury brand Valentino, cosmetics brand KF Beauty, family travel accessory brand JL Childress, and YETI. Over the years, Ferragamo has implemented a series of offline and online anti-counterfeiting measures to protect its customers and the value of its brand, achieving significant results. In 2020, its online monitoring activities enabled the brand to intercept, block, and remove 3 million illicit profiles from the main social media platforms worldwide and approximately 94,000 counterfeit products were blocked and removed from online auction sites.
Ferragamo has also filed actions against hundreds of illegal websites through civil proceedings in New York federal court, and was recently awarded $2.8 million in damages. As a part of its policy to fight counterfeiting, Ferragamo also carries out numerous offline investigations and pursues infringers through civil litigation and out-of-court proceedings. In 2020, 240,000 products bearing Ferragamo’s counterfeit trademarks were seized worldwide thanks to joint efforts with law enforcement authorities.